The State of Higher Ed Messaging for 4-Year Institutions
New 2025 Benchmark Report for 4-Year Institutions 📊

👀 What's Inside?
Mongoose analyzed millions of messages from 600+ institutions to uncover what’s working—and what’s holding higher ed communication back. This is the most comprehensive messaging benchmark available for 4-Year Institutions, with deep dives into Admissions, Student Success, Advancement, and Chat.
💥 Why It Matters
More messages ≠ more engagement
This report shows how institutions can move beyond “spray and pray” messaging—and start having conversations that drive enrollment, improve retention, and grow giving. If you're still just measuring open rates or batch send volume, you're flying blind.
📥 Read the Report
No gate. No catch. Just insights.

7.5
x
Higher engagement rate with two-way conversations
4.5
x
Higher reply rates with smart messages compared to traditional outreach
9
%
Higher opt-out rate with fundraising messages compared to relationship-based outreach
47
%
of all Chat conversations happen after hours—when staff aren't available.