The State of Higher Ed Messaging
New 2025 Benchmark Report for 2-Year Institutions 📊
👀 What's Inside?
This report analyzes millions of real conversations from 2-Year Institutions to show what’s working in Admissions, Student Success, and Advancement—and where opportunity is being left on the table.
💥 Why It Matters
Community and technical colleges serve a fast-moving, diverse student population. Generic, one-way communication doesn’t cut it anymore. From message timing and format to engagement, sentiment, and resolution trends, this benchmark report is built specifically for community and technical colleges. If your team is still focused on batch sends and open rates, it’s time to rethink what communication can do.
📥 Read the Report
No gate. No catch. Just insights.
                
                
              
                        66
                        
                          
                            %
                          
                        
                      
                      
                          of 2-Year Institutions have adopted Smart Messaging
                        4.5
                        
                          
                            x
                          
                        
                      
                      
                          Higher reply rates with smart messages compared to traditional outreach
                        10AM - 3PM
                        
                          
                            
                          
                        
                      
                      
                          Peak reply window for 2-Year Institutions across all departments
                        Saturday
                        
                          
                            
                          
                        
                      
                      
                          sees a sharp drop in engagement, making it the worst day to send messages