Panelist
KellyAnn McGowan
Associate Director, Annual Giving
Northwestern University
Advancement RoundtableHow Annual Giving Teams Stay Personal at Scale
Two weeks before Giving Tuesday, annual giving leaders from Northwestern and Whitworth share how they reach thousands of donors and alumni with outreach that still feels like it came from a person.
- Date
- Wednesday, Nov. 18, 2026
- Time
- 2:00–2:45 PM ET
- Format
- Live panel and Q&A
Save your seat
Wednesday, Nov. 18 · 2:00 PM ET · 45 minutes
Thousands of donors, and every message still has to sound like you
Advancement teams face the same challenge every year: how do you reach thousands of donors and alumni with outreach that feels personal, not mass-marketed? With Giving Tuesday two weeks out, teams are in the final push before the year's highest-stakes giving moments.
In this session, advancement leaders talk through how they use Mongoose day to day: what's worked, what surprised them, and how they use what they learn to shape future engagement. We'll close with a short look at the Inbox Assistant, an AI agent that drafts and triages replies to your texts, and what it means for teams looking for more capacity without growing staff.
What you'll hear
- The problem each team set out to solve when they brought Mongoose to advancement
- How donors and alumni responded, and how it changed their team's day to day
- How they keep outreach to thousands of people feeling personal
Who you'll hear from
Panelist
Jessica Bussard
Director, Annual Giving and Advancement Services
Whitworth University
Moderator
Aimee Roy
Client Success Manager
Mongoose
Inbox Assistant segment
Kelsey Walbesser
Solutions Consultant
Mongoose
How the 45 minutes run
Bring your questions about Giving Tuesday and year-end
Mongoose is the engagement platform 1,000+ higher-ed institutions trust. More meaningful outreach without adding staff: the routine handled, the relationships protected.